This was an awareness campaign for Copalli Rum dedicated to educating people about the brand's signature serve, the Daiquiri. We partnered with four mixologists each season, who created some stunning serves for us over the year.
I was in charge of the visual direction for this project, and it ended up being very illustration-heavy, which was fun to do. The project involved creating a physical cocktail book, event invites and social posts, and I worked closely with the PR & Social agency and photographer Haydon Perrier to create a beautifully engaging campaign.
