This was an awareness campaign for Copalli Rum dedicated to educating people about the brand's signature serve, the Daiquiri. We partnered with four mixologists each season, who created some stunning serves for us over the year.
I was in charge of the visual direction for this project, and it ended up being very illustration-heavy, which was fun to do. The project involved creating a physical cocktail book, event invites and social posts, and I worked closely with our PR & Social agency and photographer Haydon Perrier to create a beautifully engaging campaign.
Printed material at the Daiquiri Series round-up event in April 2022.
Images by Haydon Perrior and supplied by Full Fat PR.
Images by Haydon Perrior and supplied by Full Fat PR.
See below for the main illustrative elements used throughout the campaign
