This was a branding project for a new hotel in the Tuscan vineyards. During research, I became inspired by the world-renowned poetic masterpiece, ‘La Divina Commedia’, which was written by Dante in Tuscany in the 1300s.
The hotel’s name ‘Le Tre Cantiche’ refers to ‘the three poems’ that make up Dante’s book. I combined classic Italian visuals with contemporary typefaces and tone of voice to create a unique visual identity.
This is student work
